We recognize you have an elevated palate, and therefore you have been selectively invited to experience the Unparalleled. Unparalleled wines, Unparalleled experiences with 50th Parallel Estate. By joining The Unparalleled Club, you will experience a variety of benefits available exclusively to our privileged members.
Members of The Unparalleled Club enjoy the greatest selection of wines available in our cellar including library selections, limited and rare releases, and the opportunity to book your allocation of future vintages before their release.
Members also have special access to unique events, including our member-exclusive ‘Pick Up Party’, complimentary tastings at the winery, preferred pricing on wine purchases and first-class concierge services.
- Total Annual Wine Commitment: $450.00 a year (plus applicable taxes)
- 3 shipments a year in spring (March), summer (June) and fall (October) directly to your home or place of business
- 6 bottles in each shipment hand-selected by the proprietors and winemaker
- No membership fee, just celebrity status and the exclusive 50th VIP treatment
The Unparalleled Club Preferential Treatment:
BE THE FIRST TO TASTE OUR NEW RELEASES
Front of the line access to the new vintages, limited-edition library releases, large format bottles and club-only wine releases.
Free shipping direct to your door on full or half case orders to all major city centers in BC/AB. Non-major city centers of BC/AB and all locations in other provinces will be subject to a discounted shipping fee on scheduled shipments and additional orders.
WE ALL HAVE A FAVOURITE - ADD TO YOUR ORDER, SUBTRACT 15%
Re-order or add to your order and receive a 15% discount. Includes non-wine products.
When visiting the 50th Tasting Room, all purchases are 15% off.
EXCLUSIVE ONLINE DISCOUNTS
Unique online promotions, exclusive access to limited-time offers (including seasonal WINE-VENT calendars) and special pricing.
Preferred pricing and pre-release on Unparalleled selection wines.
AN UNPARALLELED EXPERIENCE
Unparalleled Club members get an annual private Crush Pad Lounge tasting for you and five guests (Value of 300.00). Advance booking is required. You also get one complimentary Grape to Glass tour of the winery for you and a guest (Advanced Booking Required) Both of these experiences to be booked through email@example.com
RARE LIBRARY VINTAGES
Now and then we’ll reach into the proprietor’s cellar and make some library vintages available exclusively to members of The Unparalleled Club.
PRIVATE EVENTS & BOOKINGS
As a member of The Unparalleled Club, we would like to extend special access and exclusive pricing to our event venue locations. Host a corporate, social or catered dinner for clients, family reunions or birthday celebrations in our private access, unique personal spaces.
ROCK STAR ACCESS
Members of the Unparalleled Club get priority ticket access to any 50th Parallel event including the annual Scenic Sip Taste of Lake Country event, winemakers’ dinners, concert series and more.
EXCLUSIVE MEMBERS-ONLY PICK UP PARTY
Complimentary to Club members and 1 guest held every June. Pick up your summer Unparalleled Club shipment, socialize with fellow club members & savour our wines overlooking our vineyard at the Infinity Event Pad. Due to Covid TBA
TOURING WINE COUNTRY? LET US PLAN IT FOR YOU
As a member of The Unparalleled Club, you have private access to our Wine Concierge at 50th Parallel Estate. If you need help planning a trip to the Okanagan, finding accommodation or reserving a table at the popular restaurant in town, just ask.
WINE CLUB REFERRAL
Refer a friend to The Unparalleled Club and upon a year commitment, you will receive a $50 gift card.
We love anniversaries! On the month of your club membership anniversary, you will be able to buy a bottle of current release Pinot Gris, Rose or Gewurztraminer for only $5.00. Excludes Unparalleled Series wines and large formats.